Your image gallery contains strategic tools that can strengthen your brand presence and drive engagement across every touchpoint. Sometimes a gallery full of hundreds of photos can feel daunting. Clients usually know what their images will be used for when they hire me, but some clients gather photos first and make the marketing decisions later. Either way, I want you to get the most out of your investment. Here are just a few ways to use your photos for marketing your business:


Website

Your website is the first impression someone has of your brand, so it's important to view your content from the perspective of someone who has never heard of you before. When your content is old, a prospective customer will think you've closed or not offering anything worthwhile. Clothing trends, hairstyles, and people wearing masks are all clues that your content hasn't been refreshed in at least five years. Brand new, high-quality images will add new life to your little corner of the web!

  • Refresh your homepage with bright, interesting visuals that make visitors want to click through
  • Update your About, Staff, and Programs pages with real images of staff interacting with customers and programs in action
  • Regularly updating your website with new content lets Google know you're still an active business and pushes your website to the top of the Search results.


Social Media Content

Your gallery will provide weeks (if not months) of content from just one or two shoots. Use them all over socials to:

  • Create ads for upcoming events
  • Recap last year's event to create buzz for this year's event
  • Give your followers a look behind-the-scenes
  • Share testimonials and case studies
  • Create fun, engaging posts that highlight your brand’s personality
  • If your organization involves kids, give proud parents and grandparents something to share out! Families are far more likely to share your social media post if their child is included in a beautiful image. This is such an easy, organic way to reach more ideal clients!


Email Marketing

Elevate your newsletters and email campaigns with beautiful visuals. Use your images to:

  • Make your emails more personal and engaging
  • Introduce new programs
  • Brag about a team member
  • Promote events and programs
  • Share success stories with real photos from your events


Digital Ads + Promotions

Original photos can boost your click-through rate on paid Facebook, Instagram, or Google ads. People are more likely to stop scrolling when they see genuine, relatable content, especially when it doesn’t look like an ad. Lifestyle photos, behind-the-scenes shots, and happy client moments tell a visual story that resonates!


Printed Materials

You can never go wrong with tried and true print marketing. Well-designed printed collateral with strong visuals shows professionalism and polish, especially when used in meetings, conferences, or pitches. Use your photos to reinvigorate your:

  • Brochures
  • Catalogs
  • Event programs
  • Eye-catching signage
  • Presentation decks
  • Client welcome packets
  • Fundraising outreach


Press + PR

When you're leadership at your organization is being interviewed, featured in a publication, or pitching to media outlets, having high-resolution, professional photos is essential. Keep your photos well-organized so you're always ready when an opportunity arises!


Planning an event? Let me capture the energy, emotion, and everything in between. Click here to book.